Resume
Marketing Experience
2019 - Present
Founder/Marketing Director
mixed ideas
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Led a team of 6 multidisciplinary individuals delivering marketing, graphic design, and software engineering services to 8 clients across many industries in our first two years.
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Acted as a primary marketing consultant to create comprehensive marketing plans that tie in with their brand image.
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Pursued clients by creating marketing tools and content aimed to teach marketing topics.
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Designed websites for clients that optimize for SEO and implemented UI/UX best practices that drive conversions and client goals.
2018 - Present
Digital Marketing Manager
Altest Corporation
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Created company website that prioritizes quote form submissions through effectively designed landing pages, calls to action, and UI/UX design which increased monthly quote requests by an average of 72%.
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Managed firm’s advertising budget of $50,000 yearly ad spends on Google Ads creating, executing, and optimizing campaigns that saw a monthly increase of site traffic by 15% for three consecutive quarters.
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Oversaw lead nurturing through an automated email campaign using A/B testing and segmentation which qualified leads to be handed off to account executives.
2016 - 2018
Digital Marketing Associate
Altest Corporation
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Created and presented marketing and sales strategies to upper management and account executives to increase sales and customer retention.
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Implemented Salesforce CRM and acted as admin while onboarding account executive and sales staff.
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Crafted ideal customer personas and sales strategy that ties in digital marketing to qualify leads for account executives increasing conversion rates from an average of 25% to 45%.
Academics
2014 - 2018
Bachelor of Science. Business Administration
Concentration in Marketing
San Jose State University
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Academically recognized for social media marketing research and simulation using Mimic Social.
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Achieved high evaluation scores in Salesforce lab systems and research analysis with SPSS, analyzing demographic data and consumer behavior trends.
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Extra coursework on effective and strategic product development as a product manager.
Additional Information
2014 - 2018
Active Service Member
Historian
Public Relations
Alpha Phi Omega
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Inducted into a national professional leadership development and community service organization.
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Quickly rose to become a voted-in public relations officer and historian, combining business experience in hosting workshops.
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Logged upwards of 30+ service hours a semester, bettering my local community.
Professional skillset
Adobe Creative Suite
Salesforce Certified Pardot Specialist
CRM: Salesforce, HubSpot
PHStat, IBM SPSS
Google Analytics Certified
Optimization: A/B Testing, Segmentation
Email Design & Marketing
Web Design, UI/UX
SEO: Copy Writing, Keyword Research