Resume

Marketing Experience

Founder/Marketing Director

mixed ideas

Led a team of 6 multidisciplinary individuals delivering marketing, graphic design, and software engineering services to 8 clients across many industries in our first two years.
Acted as a primary marketing consultant to create comprehensive marketing plans that tie in with their brand image.
Pursued clients by creating marketing tools and content aimed to teach marketing topics.
Designed websites for clients that optimize for SEO and implemented UI/UX best practices that drive conversions and client goals.

Digital Marketing Manager

Altest Corporation

Created company website that prioritizes quote form submissions through effectively designed landing pages, calls to action, and UI/UX design which increased monthly quote requests by an average of 72%.
Managed firm’s advertising budget of $50,000 yearly ad spends on Google Ads creating, executing, and optimizing campaigns that saw a monthly increase of site traffic by 15% for three consecutive quarters.
Oversaw lead nurturing through an automated email campaign using A/B testing and segmentation which qualified leads to be handed off to account executives.

Digital Marketing Associate

Altest Corporation

Created and presented marketing and sales strategies to upper management and account executives to increase sales and customer retention.
Implemented Salesforce CRM and acted as admin while onboarding account executive and sales staff.
Crafted ideal customer personas and sales strategy that ties in digital marketing to qualify leads for account executives increasing conversion rates from an average of 25% to 45%.

Bachelor of Science. Business Administration

Concentration in Marketing

San Jose State University

Academically recognized for social media marketing research and simulation using Mimic Social.
Achieved high evaluation scores in Salesforce lab systems and research analysis with SPSS, analyzing demographic data and consumer behavior trends.
Extra coursework on effective and strategic product development as a product manager.

Active Service Member

Historian

Public Relations

Alpha Phi Omega

Inducted into a national professional leadership development and community service organization.
Quickly rose to become a voted-in public relations officer and historian, combining business experience in hosting workshops.
Logged upwards of 30+ service hours a semester, bettering my local community.

Adobe Creative Suite

Salesforce Certified Pardot Specialist

CRM: Salesforce, HubSpot

PHStat, IBM SPSS

Google Analytics Certified

Optimization: A/B Testing, Segmentation

Email Design & Marketing

Web Design, UI/UX

SEO: Copy Writing, Keyword Research